It's official: the NBA's cutest kid is now a model. Riley Curry, daughter of Golden State Warrior Stephen Curry, dominated timelines last winter when she consistently stole the show during her dad's post-game press conference appearances. Now she is the "freshest and littlest creative director" of shoe company Freshly Picked, showing off the brand's line of moccasins in an adorable new ad campaign.
"Riley was a very natural choice for us to work with because she has been wearing Freshly Picked since day one, she grew up in Freshly Picked," company founder Susan Petersen told E Online. "One time her mother, Ayesha, posted a picture of Riley's favorite Freshly Picked moccasins after they had been chewed up by their dog and we loved how that image perfectly captured the reality of the large part that Freshly Picked plays in every day of Riley's childhood."
See more of the campaign here.
Plus, watch below — Riley Curry: Precious or Problem Child?
(Photo: Freshly Picked)
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.