First Look at Kylie Jenner’s Puma Ads and ‘Fierce’ Kicks

First Look at Kylie Jenner’s Puma Ads and ‘Fierce’ Kicks

The reality star gives us a peek at her b-ball moves in her new campaign.

Published March 14, 2016

Another day, another million dollar deal for a member of the Kardashian-Jenner-West family. Even though Kanye West insisted that no one was going to break up the fam, Puma managed to snag Kylie Jenner from Yeezus. It’s no secret that anything this brood touches turns to gold — Yeezys, Kimojis, Lip Kits — and now Kylie is out here giving blessings to Puma. In the new ads released for the shoe, she models a black lightweight trainer with a high-rise ankle cinch called the PUMA Fierce. The brand seems to be heading in a sleeker direction for their footwear with the addition of these and Rihanna’s own Puma Fenty shoe.

Kylie styled the Fierce with royal blue branded athletic threads and some Cartier arm candy because even while showing off your b-ball skills you still have to stay fabulous.

“Excited to reveal my campaign for the @PUMA Fierce, a lightweight trainer with zero excuses, available starting 4/1 on, PUMA retail stores, and select retailers worldwide,” the 18-year-old business woman wrote via Instagram. “The next level starts here #ForeverFierce.”

PUMA Fierce. A lightweight trainer with zero excuses. Dropping 4.1.16.

A photo posted by PUMA (@puma) on

Below peep the behind-the-scenes clip the reality star posted to her Snapchat while on set for the shoot. 

Puma initially confirmed the news with this statement:

"I am pleased and excited to be able to confirm that Puma is indeed working with Kylie Jenner," the brand's global brand and marketing director, Adam Petrick, shared. "Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for Puma.”

And in case you were wondering, yes, Ye had to eat his words. "She already signed," West told TMZ. "And I was mad for a little bit. I'm really happy for her, though."

Already the face of hair extensions, nail polishes, a clothing line shared with her sister Kendall and more, it was only a matter of time before a sneaker was thrown into the mix. Damn, Kylie, running to the coin again in the fresh Fierces! always gives you the latest fashion and beauty trends, tips and news. We are committed to bringing you the best of Black lifestyle and celebrity culture.

(Photo from top: Kylie Jenner via Instagram, Kylie Jenner via Instagram, Kylie Jenner via Instagram, Kylie Jenner via Instagram, Kylie Jenner via Instagram, and Puma via Instagram)

Written by Rainbow Wright & Jazmine A. Ortiz


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