Black Girls Rock! is a youth empowerment and mentoring organization established to promote the health and development of young women and girls of color. Founded by former model and popular DJ Beverly Bond, the philanthropic organization is known by the public-at-large for its "Black Girls Rock!" Award show, which first aired on BET in 2010. The televised event brings together a cross section of women in various fields to celebrate their contributions to the lives and image of young girls.