Presenting level sponsor Coca-Cola will have several activities, including the return of Latin Night, the World of “AHH” and the live broadcast of 106 & Park on June 28.
Sprite will be the sponsor of the Celebrity Basketball Game, Slam Dunk contest, Youth Basketball Clinics and SneakerCon, all taking place at the BETX Fan Fest.
Pantene showcases the beauty and strength of Black women in its Shine Strong Studio Museum. Fans will engage in interactive services courtesy of Shine Strong.
The AT&T Connection Zone gives fans the chance to interact with the brand through Q&A’s, a mobile app and a roving reporter at the BET Experience.
AT&T U-verse will sponsor The Roots, who will bring the funk with both classic and contemporary hip hop during the "The Roots & Friends" concert at Club Nokia.
Candy Crush Saga will host Sunday night's performance at the STAPLES Center, which will feature performances by Mary J. Blige, Trey Songz and Jennifer Hudson.
Grey Goose Vodka will host three Late Night VIP After-Parties to continue the day's celebrations well into the night.
Through a panel discussion with Bun B, the rise of the Jordan Brand will be chronicled and revealed through the lens of hip hop. Available through a livestream at BET.com.
On June 27, Progressive will sponsor a night filled with R&B music. The concert will feature performances by Maxwell, Jill Scott and many more.
Rush Card is sponsoring the Genius Talks series of celebrity discussions and the Acoustically Speaking showcase, which features the artistry of talented singers.
Target is proud to be the official sponsor of 106 & Park Live on Friday, June 27, which will broadcast live outside the STAPLES Center.
Nissan will present BET Music Matters and host the surprise inside booth at Fan Fest. Nissan will also bring at-home viewers closer to the BETX by sponsoring live updates.
GEICO will sponsor the BETX Film Festival on Saturday, June 28 and interact with fans at the BETX Fan Fest. Films include: Purple Rain, 1982 and many more.
Poetic Justice Jeans is one of the few fashion brands that specialize in for-curves apparel. The collection will be featured in BET Experience's first ever fashion show.
Time Life partners with Soul Train Cruise and BETX to sponsor a sweepstakes for fans to win tickets for one of two prizes: The Soul Train Cruise or the 2014 Soul Train Awards.
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