#BlackGirlMagic: Diddy Says His Daughters Were Inspiration for His New Clothing Line

#BlackGirlMagic: Diddy Says His Daughters Were Inspiration for His New Clothing Line

Cue the "awws."

Published February 25th

Sean “Diddy” Combs has been looking to expand his creative endeavors, with his latest business move possibly being his smartest yet — enlisting the help of his three daughters. 

His daughters, who are now poised to continue the family business at such a young age, have inspired a clothing collection made for young girls specifically. 

Today (Feb. 25) the SJGirls clothing line, part of the Sean John brand, is now available online and in Macy’s department stores. SJGirls marks the first time in the company’s history that its designs have been tailored for a younger female generation. 

"Jessie, D'Lila and Chance are fashionistas in their own right and creatively, the girls will be integrated into the brand creative as they embark on this venture as hip and stylish young entrepreneurs," the proud father said in a statement.

D’Lila, Chance and Jessie can be seen modeling the clothes alongside Puff in an absolutely adorable promotion for the collection of t-shirts, dresses, skirts and jackets. The line, surprisingly and delightfully, is also reasonably priced, ranging from $35 to $100, and is available in sizes 7-16. 

"I am beyond thrilled to work with my girls on this new endeavor and I look forward in watching them grow with this project," Diddy said. "They are young dreamers and will serve as an inspiration to girls everywhere."

BET.com is your No. 1 source for Black celebrity news, photos, exclusive videos and all the latest in the world of hip hop and R&B music.

(Photo: Sean John)

Written by KC Orcutt


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