The BET Saving OurSelves (S.O.S): Stand With LA Wildfire Relief Hub exemplifies BET's unwavering commitment to supporting Black communities affected by the recent Los Angeles wildfires. This initiative focuses on providing essential resources, amplifying the voices of those impacted, and fostering collective action toward meaningful recovery. By offering information on donation opportunities, volunteer efforts, and local aid organizations, BET continues its mission to inspire unparalleled community engagement and solidarity among Black communities during this challenging time.

In response to the devastating Eaton Fire and its disproportionate impact on the historically Black community in Altadena, California, a coalition of industry leaders—including BET Media Group, NAACP, Johnson Shapiro Slewett & Kole (JSSK) and WME, in collaboration with local community organizations such as Community Aid Dena, Altadena Heritage, and WalkGood LA — has launched the Altadena Community Preservation Fund. This initiative, coordinated in partnership with LA County, aims to protect homeowners from displacement and preserve the community’s cultural heritage. Recognizing the long-term recovery challenges ahead, the fund will provide direct financial assistance to support immediate needs during the rebuilding process — including temporary housing, independent adjusters, legal fees, and administrative costs — with the goal of ensuring Altadena’s historic community and homeownership remain intact for future generations.