#BETHereForUs

The BET Saving OurSelves (S.O.S): Stand With LA Wildfire Relief Hub exemplifies BET's unwavering commitment to supporting Black communities affected by the recent Los Angeles wildfires. This initiative focuses on providing essential resources, amplifying the voices of those impacted, and fostering collective action toward meaningful recovery. By offering information on donation opportunities, volunteer efforts, and local aid organizations, BET continues its mission to inspire unparalleled community engagement and solidarity among Black communities during this challenging time.

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IN THE NEWS

Altadena Community Preservation Fund Launched to Support Homeowners Impacted by Eaton Fire

BET Media Group, NAACP, JSSK, and WME launch the Altadena Community Preservation Fund to aid homeowners and prevent displacement after the Eaton Fire.
02/06/2025

Two LA Women Turn Passion into Purpose, Supporting Plus-Size Fire Victims

After the Eaton Fire devastated their community, Christa Cole and Paija Hudson founded "Sincerely, 2 LA Girls," a nonprofit providing customized care packages for plus-size individuals often overlooked by traditional donation efforts.
02/05/2025

After the Flames: A Family Fights to Rebuild Their Legacy in Altadena

In an emotional interview, Aurielle Hall opens up about losing her multi-generational home in the Eaton Fire and shares her hopes for rebuilding her family’s future.
01/28/2025

Barbering Through the Flames: Jayson Fernandez Uplifts Altadena After Eaton Fire

Despite losing his home, "Jayson the Barber" provides free haircuts and hope to wildfire survivors, ensuring self-care remains a cornerstone of healing in Altadena.
01/28/2025

'I Lost Everything': Altadena Mom is Homeless After the Devastating Eaton Fire

Adrienne Lett discusses the road to recovery, an uphill battle filled with loss, resilience, and hope for a return to the town she calls home.
01/24/2025
Participants from the California Conservation Program

Opinion: California’s Inmate Firefighters Are Battling More Than Wildfires—They’re Fighting Exploitation

Sam Lewis of the Anti-Recidivism Coalition and an incarcerated firefighter share how California’s wildfire program provides skills, redemption, and career opportunities, while new reforms push for fair pay and systemic change.
01/24/2025

Halle Berry, Beyoncé, Nick Cannon: 8 Celebrities Committed to L.A. Wildfires Relief

Also doing their part are Doja Cat, Jhene Aiko and John Legend.
01/23/2025

'We’re Not Selling': A Family’s Fight to Rebuild After the Eaton Fire

In an exclusive interview, Earl and Renee Peoples reflect on the devastation of losing their home, their commitment to preserving their family’s legacy, and why selling their land is not an option.
01/23/2025