Best New Artist

J. Cole

The North Carolina native was the first artist signed to Jay-Z’s label Roc Nation and is arguably one of the top lyricists in the game.

Bruno
Mars

Hawaiian-born singer / songwriter / producer Bruno Mars topped the charts in 2010 and won a Grammy for “Just the Way You Are.”

Miguel

R&B singer/songwriter Miguel had penned tracks for Mary J. Blige and Usher before delivering his buzz-worthy debut album, All I Want Is You, in November 2010.

Willow
Smith

Willow Smith is only 11, but the Jay-Z protégé has already appeared in a big film and whipped fans into a frenzy with her hit song “Whip My Hair.”

Wiz
Khalifa

Pittsburgh rapper Wiz Khalifa kicked his career off with mixtapes, the hit single “Black & Yellow” and his latest release, Rolling Papers.