LIFETIME ACHIEVEMENT AWARD
Sean Combs has cemented himself as one of the most successful entrepreneurs and cultural icons of all-time. With an incomparable career that spans over three decades, Combs has amassed an unrivaled influence only matched by a proven ability to consistently innovate, evolve and boldly defy convention. His Bad Boy Entertainment Group successfully carved out a new niche within hip hop, fostering superstar talent including Lil' Kim, Faith Evans, 112, Mase, Total, Junior M.A.F.I.A., and The Lox. To date, Bad Boy has sold more than 100 million records worldwide, amassing countless Grammy Awards and Billboard No. 1 entries, and formed an extensive catalog of transcendent cult classics. After six years away from the music spotlight, Combs announced the launch of a new R&B label, LOVE Records, which will launch its first album this summer in partnership with Motown Records. An instrumental sartorial force, Combs bought back his Sean John fashion line in 2020. Through a partnership with Diageo, Sean Combs’s popular Ciroc Vodka has become the standard for premium vodka, prompting the entrepreneur to acquire luxury tequila brand DeLeón and launch the fitness and wellness water brand AQUAhydrate. In 2013, Combs made history by launching REVOLT Media & TV, the first Black-owned multiplatform cable music network. REVOLT now reaches over 80 million homes and 20 million monthly viewers digitally, with carriers like Time Warner, Xfinity, and Verizon Fios. Sean Combs continues to apply the same drive and entrepreneurial spirit to his philanthropic work and political activism as well.