Hip Hop Awards 2023: 7 Business Ventures that Solidified 50 Cent as the ‘Hustler of the Year’

From energy drinks to underwear endorsement, Fif knows how to make a buck.

Beyond his chart-topping music and compelling acting career, Curtis “50 Cent” Jackson has ventured into the business arena with a spirit that matches his larger-than-life stage presence.

From fashion to technology, 50 Cent has not just dipped his toes but dived headfirst into various entrepreneurial waters and has excelled. So it came as no surprise when he was crowned “Hustler of the Year” at the “BET Hip Hop Awards” 2023 hosted by rapper Fat Joe.

Related: Hip Hop Awards 2023: Here Are This Year’s Winners

As we look back at yet another fantastic celebration, marking 50 of hip hop, explore seven of Fif’s most remarkable business ventures that showcase his acumen and solidify him as the "Hustler of the Year.”

  • G-Unit Clothing

    Fif’s streetwear brand, G-Unit Clothing, became synonymous with his own style. The brand’s influence extended far beyond fashion.

  • Vitamin Water / Formula 50

    50 Cent's stake in Vitamin Water proved to be a game-changer. His business acumen turned a small investment into a massive payout when Coca-Cola acquired the brand. He even launched his own Vitamin Water flavor, "Formula 50."

  • SMS Audio

    With SMS Audio, 50 Cent ventured into the world of high-quality headphones and audio accessories, blending style and functionality.

  • Books

    50 Cent's venture into the world of literature has been as successful as his music career thanks to books like  "From Pieces to Weight" and  "The 50th Law" co-authored with Robert Greene.

  • Effen Vodka

    Fif’s involvement in Effen Vodka elevated the brand, showcasing the rapper’s influence in shaping consumer preferences.

  • Production

    Through his production ventures, with successful shows like "Power" and "For Life," Fif is reshaping narratives and creating compelling content with a cult following.

  • Frigo Underwear

    Frigo Underwear, a high-end men's underwear line, redefined comfort and style. In 2014, the rapper signed a $78 million deal to promote the $100 briefs.

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