ABOUT

THE CHALLENGE.


Black votes and Black voices are powerful, but too often we give that power away.
37% of eligible Black voters did not participate in the 2020 election. Even more, 1.2 million Black young people have turned 18 since then, making them eligible to become first-time-and lifetime-voters in the 2022 midterms.

This power won’t matter if we aren’t counted. While turnout for midterm elections is historically and consistently lower than in presidential election years, the decisions made for Black communities are no less consequential. Governor’s races, Mayoral seats, Congressional representation and local ballot measures are all on the line- and our voices must be heard.

THE SOLUTION.


The 2022 midterm elections are a chance for us to set the conditions of our families, communities, and collective freedom work in the months and years ahead. It’s on us to save ourselves and use our most powerful platforms to raise awareness and inspire engagement-not just on election day, but every day.

BET has once again partnered with the National Urban League to launch National Black Voter Day and #ReclaimYourVote, a social change campaign committed to harnessing Black collective power and increasing Black participation in the 2022 midterm elections.

This annual, nonpartisan campaign — #ReclaimYourVote — will galvanize our community by educating, engaging and empowering action. BET will execute a high-energy campaign that lays out the biggest issues, breaks down otherwise confusing processes and highlights specific ways we can reclaim our collective power.

Leveraging social, digital, streaming and linear media platforms, the #ReclaimYourVote campaign will include community activations, television spots and compelling print that will ultimately raise awareness and help increase Black civic participation in 2022. The campaign will feature a special focus on unlocking the strength of millennial and Gen Z voices and critical issues of voting rights and suppression.

THE OPPORTUNITY.


We are stronger together. This campaign means nothing without each of YOU. So get registered, make your plan, and volunteer your time, talent and treasure to get 10 friends to do the same. Everyone can #ReclaimYourVote when we work together.