Drop It Like It's Hot: Lost Endorsement Deals

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  • Tyler, the Creator, Lil Wayne
  • Rick Ross
  • Ludacris
  • T.I.
  • T.I.
  • Akon
  • Madonna
  • Keyshia Cole
  • Rihanna
  • Chris Brown

Drop It Like It's Hot: Lost Endorsement Deals

It's been a rough week for your favorite rappers' favorite (read; lucrative) Mountain Dew endorsement deals. Weeks after the family of Emmett Till criticized Lil Wayne for vulgar lyrics about the slain civil rights martyr on the remix to Future's "Karate Chop," Mountain Dew parent company Pepsico announced today (May 3) that it had dropped the Cash Money star as a spokesperson. Meanwhile, Mountain Dew also pulled an ad directed by Odd Future rapper Tyler, the Creator after commentator Boyce Watkins and others called it racist. Both musicians have frequently had rocky rides as company spokespeople. And when brands and bands divorce, it's never pretty. Read on to see other music stars who've lost endorsement deals.

Alex Gale

(Photos from left: Jason Merritt/Getty Images, Kevin Winter/Getty Images)

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