This movie about Black maids is winning movie-goers over.
The Help is turning into the little film that could. The story, which has raised controversy and eyebrows over its racial sensitivity, is quietly reigning at the box office and proving to be the unlikely blockbuster hit of the summer.
According to Reuters, the film starring Viola Davis and newcomer Octavia Spencer has earned up to $18 million since its release on Aug. 10.
Topping the box office over Labor Day weekend is a coup for the film, which had to face off against Rise of the Planet of the Apes and Colombiana for summer audiences that usually tend to flock to action flicks.
Coming up on its fourth week, Reuters predicts The Help will take in $122 million by the end of the holiday weekend.