The reality show is losing support among brands and fans.
Forget cat fights and bullying, VH1's Basketball Wives may have a real problem on its hands. After a petition to boycott the controversial reality show, backed by Star Jones, started gaining steam, the hit franchise has lost its first sponsor.
Feminine products brand Summer's Eve will no longer advertise on the program (perhaps they don't find the Wives ladylike?), Change.org reports, adding that they plan to announce a second sponsor who is ditching the show in the next fews days.
The companies claim they will also refrain from advertising on Evelyn Lozada's spin-off show, Ev & Ocho.
Meanwhile, various outlets are reporting that Basketball Wives is also losing support from fans, who claim they are tired of the bullying and negative portrayal of Black women on the show. Ratings have fallen from 2 million viewers a few weeks ago to 1.75 million last week, a 12.5% drop.
Thankfully for die-hard fans, Shaunie O'Neal's planned Basketball Wives-inspired movie is still in the works.
BET.com is your #1 source for Black celebrity news, photos, exclusive videos and all the latest in the world of hip hop and R&B music.
Click here to subscribe to our newsletter.
Videos You May Like
Celebrities Out and About: Nas Celebrates 20... Clip (4/2/2014)
T.D. Jakes... Recaps: A Ratchet Reality Clip (11/5/2013)
T.D. Jakes... More on Image With Jennifer... Clip (11/5/2013)
T.D. Jakes... Highlights: Images Have Power Clip (11/4/2013)
Fashion and Beauty Exclusive: Laura Govan on Her... Clip (9/11/2012)
Wendy Williams Highlights: Evelyn Lozada's... Clip (12/19/2011)
The Mo'Nique Show Behind-the-Scenes: Bactstage... Clip (8/30/2011)
The Mo'Nique Show Guest Rewind: Evelyn Lozada on... Clip (6/24/2011)
The Mo'Nique Show Recaps: Chad Ochocinco and More! Clip (6/29/2011)
(Photo: Courtesy VH1)