Box Office: Battleship Sinks, Avengers Soars

Box Office: Battleship Sinks, Avengers Soars

Rihanna's action epic went down like the Titanic.

Published May 21, 2012

No amount of nautical puns will console executives at Universal Pictures about the sinking of their Battleship. The at-sea epic, starring Rihanna and Taylor Kitsch, went down faster than the Lusitania (sorry, couldn't resist) with a $25.3 million opening weekend. That's significantly less than producers were projecting — at least $35 million — the picture to make. Battleship cost over $200 million to produce.

The $226 million international take over the past three weeks certainly helps, but analysts are calling this a flop along the lines of Disney's John Carter — which, ironically, also starred Taylor Kitsch.

What's bad for Battleship is great for The Avengers. The superhero ensemble easily held on to the No. 1 spot and brought its worldwide gross to $1.4 billion, the fourth biggest in history.

Rounding out the top five are Sasha Baron Cohen's The Dictator, which did so-so domestically but overperformed outside of the U.S., Dark Shadows, which dipped a steep 57 percent to $12.8 million and What to Expect When You're Expecting, the ill-reviewed baby mama comedy starring Jennifer Lopez and Chris Rock, debuted at No. 5 with $10.5 million.

The spring's breakthrough hit Think Like a Man held on to a spot in the top 10, coming in at No. 8 with $2.7 million. Its five week total comes to $85.7 million, making it a slam dunk for Sony's Screen Gems.

Next week, Men in Black 3 will determine if Will Smith still has what it takes to keep his box-office record. 



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(Photo: Courtesy Universal Pictures)

Written by Evelyn Diaz

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