NeNe Leakes to Start a Fashion Line

The Atlanta housewife to sign on for branding deal.

Posted: 06/13/2012 10:30 AM EDT
NeNe Leakes

According to her estimates she’s rich and striving to be the "queen of TV." Well now NeNe Leakes may become the next fashion mogul.


The Real Housewives of Atlanta star says she will be signing up with global brand licensing agency Beanstalk to aid her maneuver into fashion. In an announcement in connection with Licensing Expo 2012 in Las Vagas, Beanstalk says it plans to "leverage NeNe’s position in pop culture to offer consumers fashion-forward, affordable apparel and accessories, designed to empower women to walk into a room and 'own it.'"


A deal hasn’t been confirmed, but Beanstalk wants to license a range of consumer products built around fashions that will appeal to women who follow NeNe on RHOA and others shows, like Glee and Celebrity Apprentice.


Michael Stone,
Beanstalk’s president and CEO, explained: "While the fame of reality television characters is often short-lived and fleeting, NeNe Leakes has displayed versatility that has enabled her to transition from being a Real Housewives personality to a featured television star. NeNe's multifaceted personality and aspirational style will translate well into products that will emotionally connect with her fans."


NeNe is the author of Never Make the Same Mistake Twice. According to multiple reports, she will earn one million for the upcoming season of Real Housewives of Atlanta, which will make her the highest-paid cast member of the franchise.


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