Nicki Minaj Named the New Face of MAC’s Viva Glam Campaign

The Young Money princess will pucker up to endorse a new shade that benefits HIV/AIDS programs.

Posted: 07/25/2011 05:23 PM EDT
Filed Under Nicki Minaj

Nicki Minaj

MAC Cosmetics has just named Nicki Minaj and Ricky Martin the new faces of the Viva Glam campaign, which releases a limited edition lipstick every year with to benefit HIV/AIDS programs.  

 

The duo will take the reigns from current campaign faces Lady Gaga and Cindi Lauper and are shooting ads today in Miami with photographer David La Chapelle for the campaign which will debut February 2012.

 

Last year Nicki proved she’s a great fit for the brand when she created a cotton-candy colored limited edition “Pink Friday” lipstick for MAC that flew off the shelves and sold out. The Young Money princess is already bursting with excitement over the new color! “Can't wait for my barbz & ken barbz to wear this new shade of lipstick! Wait til u see it! Sickening!!!! #VivaGlam2012” she Tweeted after spilling the good news.

 

To date, MAC has raised $224 million exclusively through the sale of its Viva Glam lip products, with 100 percent of proceeds going to the MAC AIDS Fund.  

 

Tell us: Are you excited to see Nicki Minaj in the new campaign?

(Photo: Jamie McCarthy/WireImage)

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