Joy Bryant, Selita Ebanks and Rachel Roy Celebrate Missoni for Target

Get the details on the new collection!

Posted: 09/08/2011 07:32 AM EDT
Rachel Roy, Selita Ebanks, Joy Bryant

Fashion Week makes us want to buy everything and we had to show some serious restraint at last night’s Missoni for Target Pop-Up store launch.

Joy Bryant, Selita Ebanks and Rachel Roy were among New Yorkers that got first dibs on the highly anticipated Missoni for Target line at a special pop-up store launch last night, featuring a hefty 400 items — the largest in Target’s collaborative history — ranging from $2.99 to $5.99.

“I love all the home stuff!" said Bryant, who showed up in a boho chic outfit topped off with a Missoni for Target head scarf. (We’re not mad! It was raining viciously.) She added, “The tights are cute and they have a cool wrap too. Everything is on point.” A huge fan of the line, Missoni also designed the star's wedding gown. She said she loves the line because it's “very easy, breezy old-school glamour — without trying too hard.”  

The Target pieces don’t disappoint with apparel offerings for men, women and children that bear Missoni’s signature zig-zag print in trendy designs you’ll actually want to wear. Beauty products and stationary are also included, but the most exciting items in the collection come by way of home furnishings, which shoppers scooped up in droves at the launch. Chic shower curtains, pillows, towels, ottomans and various accents that will have you contemplating redecorating your digs. Luggage is also a highlight (the only shopper that we saw with it said he lined up at 6am to get his hands on the $129 signature print weekender roller suitcases).

The Missoni for Target pop-up store will open to the public for three days, starting today (September 8 from 6 p.m. to 11 p.m. for Fashion’s Night Out) and then again on September 9 and 10 from 9 a.m. to 8 p.m. Get ready to brave long lines to get your hands on the pieces that have already started flying off the shelves.

(Photos: Gilbert Carrasquillo/Getty Images)

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