When a fashion story in Dutch magazine Jackie recently referred to Rihanna as the "ultimate n---ab---h," readers were up in arms over the racist remark. And though the magazine's editor-in-chief, Eva Hoeke, issued an apology on the magazine's Facebook page, the singer had a few things to share with Hoeke over Twitter.
"I hope u can read english, because your magazine is a poor representation of the evolution of human rights! I find you disrespectful and rather desperate!! You ran out of legit, civilized information to print!" Rihanna wrote. "There are 1000's of Dutch girls who would love to be recognized for their contributions to your country, you could have given them an article. Instead, u paid to print one degrading an entire race! That's your contribution to this world! To encourage segregation, to mislead the future leaders to act in the past! You put two words together, with the intent of abasement, that made no sense ... 'N---a B---h'?!....Well with all respect, on behalf of my race, here are my two words for you ... F--- YOU!!!"
The translated story in Jackie states that “Rihanna, the good girl gone bad, is the ultimate ni---b---h and displays that gladly, and for her that means: what’s on can come off. If that means she’ll be on stage half naked, then so be it. But Dutch winters aren’t like Jamaican ones, so pick a clothing style in which your daughter can resist minus ten.”
Mind you Rihanna is from Barbados not Jamaica, which makes us wonder what kind of hack journalism this publication partakes in. Hoeke expressed her apology over Facebook for the use of the racial slur and overlooking the offensive comments in the piece before giving it the go-ahead. She also wrote that it was intended as a joke that was "misguided" by the slang terms heard on the radio and television.
"First: thanks for all your responses. We are of course very fed up over this and especially very shocked. However I'm glad that we're engaging in a dialogue on this page — not everybody does that. Thanks for this. Other than that I can be brief about this: this should have never happened. Period," Hoeke wrote.
"While the author meant no harm — the title of the article was intended as a joke — it was a bad joke, to say the least. And that slipped through my, the editor-in-chief's, fingers. Stupid, painful and sucks for all concerned. The author has been addressed on it, and now I can only ensure that these terms will no longer end up in the magazine," the statement continued.
"Furthermore I hope that you all believe there was absolutely no racist motive behind the choice of words. It was stupid, it was naive to think that this was an acceptable form of slang — you hear it all the time on tv and radio, then your idea of what is normal apparently shifts — but it was especially misguided: there was no malice behind it. We make our magazine with love, energy and enthusiasm, and it can sometimes happen that someone is out of line. And then you can only do one thing: apologize. And hope that others wish to accept it. From the bottom of my heart I say it again: we never intended to offend anyone. And I mean that."
What do you think of the whole incident and how would you have responded to this apology?
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(Photo: Courtesy Island Def Jam)