It’s no secret that Justin Bieber has the Midas touch. His Someday fragrance — a scent that’s probably splashed on the neck of every girl under 16 — has been awarded the distinction of "Fragrance of the Year" by Women’s Wear Daily. The pop sensation’s scent was a record-breaker in the celebrity fragrance category, and its proceeds mainly benefitted charities under the singer’s “Give Back Brands” initiative.
“The proceeds of Someday were earmarked for a variety of charities, making the fragrance a guilt-free indulgence during a period when consumers were still wary about spending on luxuries," confirmed the report.
The Biebs tweeted his excitement upon hearing the news. "Someday was just named 'Fragrance of the Year' — thank you all for your support. u r raising a lot of charity!"
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(Photo: James Devaney/WireImage)
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