If you’ve ever contemplated “the big chop," growing out chemically processed hair, or ditching weaves and wigs for a more natural style, Carol’s Daughter is creating a destination chock full of inspiration and motivation for the journey.
The beauty brand has declared, “A new movement is coming spring 2012” and is launching a campaign focusing on transitioning to natural hair by way of a new website TransitioningMovement.com. The site will feature tips, product recommendations, photos, expert Q&A sessions and more. While no hard launch date has been announced, the site invites readers to sign up for a newsletter to be the first to know when it goes live, plus they’re already “calling all natural beauties” to submit pictures of their transitioned hair to be featured.
Check out a promo video on TransitioningMovement.com that features Carol’s Daughter spokeswoman Solange, who will also be the face of the new initiative, working it in her natural tresses to a remix of her song “Cosmic Journey” (how appropriate)!
Tell us: are you considering (or making) a move back to natural hair? What prompted you to switch it up? Tell us in the comments!
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