Beverly Johnson Launches Beauty Line for Women of Color

The former model hopes to add skin care and lifestyle products to the collection.

Posted: 04/11/2012 12:07 PM EDT
Fashion and Beauty, Beverly Johnson

(Photo: Courtesy Target)

Beverly Johnson has launched a new beauty collection that caters to women of color. She's sold wigs, hair pieces and extensions, but this is the first time she's running her own beauty line with hair care for Black women, bath and body products.

"Well, I’ve been doing a line of wigs for a while. But my daughter wears her hair natural, and that’s the thing, even if you wear a wig or a weave you want to take care of your hair underneath," Johnson told Racked.com about the inspiration to start her business. "People don’t know that. But I wasn’t sure about getting involved in business. I don’t have an MBA — my daughter [Anansa] has an MBA, so I found a business partner. I said, 'eff it, I’m going for it.'”

Her hair care products have only just rolled out at Target stores, but the former model already has plans for expansion.

"We also have bath and body, and the first skincare products will be coming out. We plan to do an entire lifestyle brand. I love linens, I love nice sheets, I collect beautiful things, and I want to make them all myself, from the beginning. It's everything I always wanted to do.... I used to think I wasn't smart enough to start a brand, I was too old, I didn't know enough about business. But it's never too late to start."


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