Jay-Z regularly shouts out his favorite baseball team, the New York Yankees, by sporting their signature fitted hats. On April 4 the rapper’s company Rocawear announced he’ll show his support more formally through a new partnership with the 27-time World Series champions.
According to a press release, Rocawear will have branded signage in Yankee stadium, in addition to integrated promotion through the 2012 season.
“Jay-Z has been a longtime fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership,” said Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc. “Rocawear, along with Jay-Z, is very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”
Jay-Z and the Yankees previously teamed up in 2010 to produce a limited-edition “Blueprint 3/Yankees” clothing line that featured hats, shirts and jerseys that carried the rapper's stage name, real name and "Blueprint 3" logo.
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(Photo: Jed Jacobsohn/Getty Images)