Muhammad Ali is the New Spokesperson for Louis Vuitton

The champ appears with his grandson in the ad campaign.

Posted: 06/08/2012 08:14 AM EDT
Muhammad Ali

Muhammad Ali has been tapped to appear in Louis Vuitton's "Core Values" campaign. Photographer Annie Leibowitz photographed the champ with his 3-year-old grandson, Curtis Muhammad Conway Jr., at Ali's Phoenix home. In the ad, the 70-year-old retired fighter looks at his grandson who's wearing boxing gloves with his chest puffed out and looking straight into the camera. The luxury Louis Vuitton "Keepall 50" bag, which costs $1,525, lies at the champ's feet.

According to Ali's wife, Lonnie, he asked that Curtis appear in the ad with him.

"The two share a special bond," she said. "Of all the grandchildren, C.J. looks the most like Muhammad. And he even acts like him."

The ad will run in magazine and newspapers beginning June 14.


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