Alicia Keys Named New Face of Givenchy Perfumes

This will be the stars' first beauty contract and her ads will begin circulating in September.

Posted: 05/07/2014 10:51 AM EDT
Alicia Keys

Alicia Keys has just taken her first step into the beauty industry by landing a contract to represent Parfums Givenchy. According to WWD, the singer will appear in promotional ads for the brand's next fragrance later on this year.

"I'm honored to introduce the world to the newest scent by Givenchy," Keys told WWD. "Givenchy has long been one of the world's most iconic luxury fashion houses, and a personal favorite of mine."

The singer's ads for the next fragrance will begin circulating in September and we can't wait to see them. She'll be joining a good list of celebs who have been featured in Givenchy perfume campaigns, including Liv Tyler, Justin Timberlake, Uma Thurman and Amanda Seyfried.


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