For a while it seemed like the Republican Party planned to write off African-Americans in the 2012 election cycle, but it’s beginning to look like the GOP is down with the swirl. The Republican National Committee is planning to launch an initiative to win over Black voters, or at least give it a try, CNN reports.
In the next two weeks, the RNC will roll out a new website with testimonials from some of the nation’s best-known African-Americans, including Reps. Allen West (Florida) and Tim Scott (South Carolina), and Florida Lt. Gov. Jennifer Carroll. The goal is to make Black voters aware that the party does indeed have prominent, Black elected officials, “conservative leaders who stand for their principles,” RNC co-chair Sharon Day told the network.
"We need to explain our values to them," she added. "To be honest with you, their values and our values are more similar than dissimilar. They are not Democratic values, they are Republican values."
Day says she’s aiming to develop long-term relationships between the RNC and African-American communities and is not focusing shortsightedly on a specific election cycle. Contributions made on the site will be used for Black voter outreach and candidate recruitment.
"It's not a feel good political campaign site; it is a legacy site, a relationship site, so they have a voice,” Day told CNN.
BET Politics - Your source for the latest news, photos and videos illuminating key issues and personalities in African-American political life, plus commentary from some of our liveliest voices. Click here to subscribe to our newsletter
(Photos: REUTERS/Kevin Lamarque; Orlando Sentinel/MCT/Landov)