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New Forbes Africa Magazines Tap Into Female Audience

The South Africa-based ABN Publishing recently launched Forbes Women Africa and Forbes Life Africa to tap into a wider audience.

(Photo: Forbes Life Magazine, October 2013)

The pan-African magazines Forbes Women Africa and Forbes Life Africa launched on Oct. 2, provide new platforms to highlight the continent's wealth, opportunities and vitality.

South Sudanese supermodel Alek Wek is featured on the cover of the first African issue of Forbes Life. The cover story claims to give readers a glimpse into the model's life at New York Fashion Week, further emphasizing the impact globalization has had on the magazine's cosmopolitan African demographic.

The first-ever issue of Forbes Women Africa includes a cover story about the life of Dr. Precious Moloi-Motsepe, a South African-based businesswomen, philanthropist and fashion entrepreneur.

A list of the world's 100 most powerful women and a story on the United Nations Under-Secretary-General and Executive Director of UN Women for South Africa Phumzile Mlambo-Ngcuka are also featured.

“There are so many stories of success on the African continent that we will never be able to do justice to all the women making a difference in the corporate world, which is the principal reason why I took the decision to have a separate magazine for women," said Rakesh Wahi, founder and vice chairman of ABN Group, the company publishing the magazines.

"We are looking forward to making this the most sought-after business magazine for women on the continent.”

 

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