The newest squad has skills, personality and a real story.
Pharrell Williams has announced the rebirth of his skating team. ICECREAM, which was first launched in the mid-2000s, has named skaters Andre Beverley, Emmet Duffy, Jamel Marshall and Stephan Martinez as the first members of the team's squad.
"Growing up, you see it everywhere: kids with all the talent in the world, but with very few or no opportunities," Pharrell said. "Well, these are those kids and we're giving them that opportunity. They've got the skill. They've got the personality. They've got a real story and ICECREAM is the platform for them to show that. It's gonna be a beautiful thing to watch them grow."
Skateboarding junkies can also grab ICECREAM apparel at top skate shops everywhere.
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