Nia Long and Tyrese Gibson are using their celebrity to promote healthy pregnancies. The two have partnered up with Johnson & Johnson and will be sharing information and tips for new and soon-to-be moms through the Text4baby campaign. The new initiative sends free health and safety information to participants' cell phones. The text messages are sent three times a week until the baby's first year and are tailored to the mother's due date and baby's development.
"I was raised by a single parent growing up in South Central, Los Angeles," Tyrese said. "It is an honor to be part of this program to help reach mothers, who through all of life's adversity, put the health of their children first."
According to Johnson & Johnson, more than 500,000 babies are born prematurely and an estimated 28,000 children die before they celebrate their first birthday. Tyrese will be playing a part in getting moms critical info by offering a custom lullaby to one lucky participant of the mobile service. To enter, text the word "baby" to 511411 and then enter the code "feelrich."
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(Photos from left: Michael Loccisano/Getty Images, Charley Gallay/Getty Images for BET)