Michelle Obama's Let's Move! Campaign to Target 50,000 Schools

School administrators will receive help and funding to get kids active before, during and after school.

Posted: 03/04/2013 12:57 PM EST
Michelle Obama, kids

Michelle Obama is on a roll during her nationwide tour to promote her 3-year-old Let's Move! campaign. During a stop in her hometown of Chicago, the first lady announced the launch of Let's Move! Active Schools, which is part of a program that will combine the help of schools and communities to get children moving for at least 60 minutes a day.

Companies like Nike, Inc., the GENYOUth Foundation, ChildObesity180, Kaiser Permanente, and the General Mills Foundation will fund the initiative to bring the program to 50,000 schools in the U.S. The sponsorships will also help administrators evaluate their current physical education programs and create a customized plan for getting their students more active before, during and after school.

Top athletes like tennis star Serena Williams, Olympic gold medalist Gabby Douglas and San Francisco 49ers player Collin Kaepernick were with FLOTUS for the launch.

"If you guys remember just one thing from our time today it is this: although I am the first lady of the United States, this is the truth. I am no different than all of you. I grew up in the same neighborhoods and sent to the same schools, and the only reason I am standing up here today is that when I was your age I made a set of choices," she told the crowd of more than 6,000 Chicago-area kids. "I chose not to listen to the haters and the doubters," Mrs. Obama said. "I focused on the things I could control, staying active and getting good grades."

"You all have every reason to be optimistic about your future," she added.


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(Photo: Tasos Katopodis/Getty Images)

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