STREAM EXCLUSIVE ORIGINALS

Diggy Simmons Explains Signing With Atlantic Records, Talks Five Label Bidding War

Diggy Simmons, son of hip-hop legend Reverend Run of Run-D.M.C., is playing for keeps. Three and a half months after releasing his first street offering, “The First Flight,” Diggy landed a recording contract with Atlantic Records.

“Well there was another deal on the table and I had just got back from St. Barts on Christmas vacation and they [Atlantic Records] heard the mixtape and called saying they wanted to meet,” Diggy recently told BET.com after a taping of "106 & Park." “That same day, they got us in that night with all the A&Rs and we spoke on everything.

To the surprise of many, Atlantic Records wasn’t the only label showing interest in the young spitter. “There were five different labels,” Diggy revealed. “I don’t want to put them out there like that, but all the other labels, thank you for reaching out and being interested.”

Click here to share your thoughts on Diggy's record deal.

Latest News

Subscribe for BET Updates

Provide your email address to receive our newsletter.


By clicking Subscribe, you confirm that you have read and agree to our Terms of Use and acknowledge our Privacy Policy. You also agree to receive marketing communications, updates, special offers (including partner offers) and other information from BET and the Paramount family of companies. You understand that you can unsubscribe at any time.