Diddy has officially given his stamp of approval to buzzed-about singer Kevin Cossom. He and rapper Fabolous are in L.A. today to shoot scenes for Cossom's hit single "Baby I Like It," produced by Danjahandz. Both stars appear on the song, but we all know that doesn't  automatically mean they'll give face time in the video. Cossom is clearly worth the effort.

Also known as a  power hitter songwriter, Cossom is currently in the studio with Justin Bieber and Mary J Blige. He's also written with the likes of 50 Cent, Rick Ross and Keri Hilson.

Cossom's eagerly awaited debut album will be released on Jive Records this year.