Eminem and Chrysler have teamed up in an effort to support community-based organizations in Detroit by donating proceeds from the sale of an exclusive Slim Shady T-shirt line.
Since Eminem's two-minute Super Bowl XLV commercial "Born of Fire," the Big Four automaker has been selling shirts with the words "Imported from Detroit" steadily, All Hip Hop News reports.
Proceeds will be donated to various charities including Eminem's Marshall Mathers Foundation, the Boys & Girls Club of Southern Michigan, Habitat for Humanity Detroit and Think Detroit PAL.
Chrysler will release new, limited edition designs of the T-shirt throughout the year.
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