Fat Joe is back to represent New York's storied Bronx borough.
The rotund rapper released the clip for his new single "Massacre On Madison" on April 9, via the website World Star Hip-Hop. And though Dipset affiliate Vado is featured on the track's remix, the uptown MC doesn't appear in the video.
In the video, Joe cruises down a Big Apple street in a silver sports car alone before the camera cuts to him performing the lyrics in a dilapidated warehouse. Peeling paint and shots of graffiti laced walls fly by as Joe gives a shout to the New York Knicks' new pride and joy.
"Pray my millions multiply, Mellow dropped another 30," spits Joe into the camera.
Directed by Eif Rivera, "Massacre" is reportedly a precursor to Joe's upcoming "Welcome To The Darkside" mixtape.
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