The event will celebrate the New York City brorough's culture and history.
Swizz Beatz will team up with the Bronx Charter School for the Arts to create the "Bronx Flavor" campaign. The producer/rapper will also be joined by DJ Enuff and graffiti artist Cope 2 for the Pepsi-Cola-sponsored event.
The campaign will celebrate "the rich history of the Bronx, by providing residents with healthy lifestyle decisions that embody the spirit of the city," says a rep for the event, which will feature live art installations as well as food and dance stations like breakdancing, Zumba and Capoeria.
"Bronx Flavor" will take place Thursday, July 14 12:00 to 3:00 p.m. at The Point on 940 Garrison Avenue in the Bronx.
(Photo: Astrid Stawiarz/Getty Images)