Pop music's queens and kings of social media are joining forces for a noble cause. A galaxy of stars, including Rihanna, Eminem, Lady Gaga, Kanye West, Justin Bieber, Britney Spears, Shakira and Sting, will be dedicating their social network feeds to raising awareness about the food crisis in East Africa.
The efforts are being organized in support of the Save the Children Foundation, which is dedicated to providing critical food and medical supplies to Somalia and other nations in the region that are facing dire shortages.
Today, August 9, the pop stars will dedicate tweets and Facebook posts to rounding up support for the effort. The goal is to reach an audience of 700 million, which will be easier than you might expect thanks to the gathered celebrities' social cache: Lady Gaga and Justin Bieber are the most popular woman and man on Twitter, while Rihanna and Eminem are the reigning queen and king of Facebook.
The soundtrack to the campaign is Bob Marley's 1973 song "High Tide or Low Time." Rita Marley, Bob's widow and mother to Stephen Marley, has been a longtime supporter of Save the Children.
“Not one child should be denied food nor water. Not one child should suffer. Along with Save the Children, we must stand up together as friends to put a stop to this, to feed our children and to save their lives," she said in a statement.
(Photo: Jeff Daly/PictureGroup)