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50 Cent Launches Energy Drink

50 Cent Launches Energy Drink

Proceeds will go toward feeding one billion children.

Published August 12, 2011

50 Cent is branching out from mogul to philanthropist. The rapper-turned-businessman, who made a buck from his share of sports drink company Vitamin Water, is launching an energy shot called "Street King." But while profits from Vitamin Water went towards Fif's mansion, cars and … other stuff, the proceeds from Street King will benefit a more noble cause: providing meals for one billion underprivileged children.

“It’s our mission with Street King to really change children’s lives around the world,” he said in a statement.

The shot will launch in September and be available in Orange Mango and Grape flavors. Now Curtis and his crew can say "bottoms up" for a good cause.

Written by Smriti Mundhra

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