50 Cent Launches Energy Drink

Proceeds will go toward feeding one billion children.

Posted: 08/12/2011 10:23 PM EDT
Filed Under 50 Cent

50 Cent is branching out from mogul to philanthropist. The rapper-turned-businessman, who made a buck from his share of sports drink company Vitamin Water, is launching an energy shot called "Street King." But while profits from Vitamin Water went towards Fif's mansion, cars and … other stuff, the proceeds from Street King will benefit a more noble cause: providing meals for one billion underprivileged children.

“It’s our mission with Street King to really change children’s lives around the world,” he said in a statement.

The shot will launch in September and be available in Orange Mango and Grape flavors. Now Curtis and his crew can say "bottoms up" for a good cause.