Russell Simmons is doubling down on his support for controversial reality series All-American Muslim, seeking to buy up any remaining ad space for the TLC program. The hip hop mogul had previously called for a boycott of home improvement giant Lowes after the company pulled its own ads from the show.
“I'm trying to buy ads during #AllAmericanMuslim airing this Sunday, but now they are saying they are sold out. I will keep trying,” Simmons wrote on Twitter yesterday. Earlier in the day he thought he had the spots secured.
All-American Muslim, which depicts the lives of several Muslim families living in Dearborn, Michigan, made headlines when a group called the Florida Family Association began calling on advertisers to pull their support. On its website, the small conservative, evangelical organization labeled the program "propaganda that riskily hides the Islamic agenda’s clear and present danger to American liberties and traditional values." It later published a letter from Lowes, revealing that the company also believed that the show did "not meet Lowe's advertising guidelines" and would no longer feature their ads.
Simmons and others, including actress Mia Farrow and California State Senator Ted Lieu have since called for a boycott of the retailer. The serial entrepreneur's own ads would promote the Rush Card, a prepaid debit card sponsored by VISA.
All-American Muslim airs Sundays at 10 PM ET on TLC.
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