Kendrick Lamar Signs Joint Venture with Aftermath, Interscope

The Compton rapper and his Black Hippy Crew join forces with Dr. Dre.

Posted: 03/08/2012 06:31 PM EST

Kendrick Lamar has long been known to be affiliated with the house that Dr. Dre built, but now it's official: the Compton up-and-comer and his whole Black Hippy crew have signed with Aftermath/Interscope Records in a joint venture with their own Top Dawg Entertainment label.

Future releases from Kendrick (a BET Music Matters artist), Schoolboy Q, Ab-Soul and Jay Rock will be care of Top Dawg and Interscope, according to a statement given by TDE founder Anthony Tiffith to Fader.

Lamar's highly anticipated major label debut, Good Kid in a Mad City, is due later this year.

 

Kendrick will be among a host of music stars performing at the BET Music Matters showcase at South by Southwest on March 15. The much-anticpated event will be hosted by multi-platinum producer Timbaland.

 

BET.com is your #1 source for Black celebrity news, photos, exclusive videos and all the latest in the world of hip hop and R&B music.

 

 

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(Photo: Johnny Nunez/WireImage/Getty Images)

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