Miri Ben-Ari Named Next Brand Ambassador for Beautiful Sound Campaign

The Grammy award-winning violinist joins Jennifer Lopez in ads for Harman Kardon.

Posted: 12/13/2012 04:30 PM EST
Miri Ben-Ari

Grammy award-winning violinist and producer Miri Ben-Ari has a new gig with the audio pioneering company Harman Kardon. She will be the newest face representing their Beautiful Sound campaign. The three-year endorsement deal with Ms. Ben-Ari includes a global marketing campaign, print and online advertisements for Harman Kardon, and several special appearances. The Beautiful Sound campaign embodies the company’s sleek design and high-powered audio equipment. The brand has been around for nearly a century and has a driving force in sound technology.

Throughout her career Ben-Ari first has been frequent collaborator with other Grammy Award winning artists such as Wyclef Jean, Alicia Keys, Jay-Z, Janet Jackson, along with many more. In 2005 she received a Grammy for Best Rap Song as one of the co-writers on Kanye West’s “Jesus Walks” and her 2009 release “Symphony of Brotherhood” featuring Dr. Martin Luther King’s “I Have A Dream” speech was first instrumental single ever to hit Billboard R&B/hip hop charts. Ben-Ari’s unique blend of classical music combined with jazz, R&B and hip hop has made her a staple in the music industry.

"Miri Ben-Ari is the ideal ambassador for Harman Kardon's Beautiful Sound message," said Dinesh C. Paliwal, chairman, president and CEO of Harman.

"She is an elegant, creative woman with high standards for the unique music she creates. Harman Kardon is synonymous with incredible sound and attractive design, and we are extremely pleased that Ms. Ben-Ari will help us share that message."

This isn’t the first time the Israeli violinist has been part of a global campaign. She’s been a representative for Reebok’s “I Am What I Am” ads, Vodafone, Pepsi and Coca-Cola commercials.

The musical sensation joins the likes of Jennifer Lopez, who became the first Beautiful Sound artist for the Harman Kardon brand last year. Also part of the Harman Kardon family are Maroon 5, Paul McCartney, Tim McGraw and Academy award-winning composer A.R. Rahman, who are signed on to their JBL brand’s "Hear the Truth" campaign.

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(Photo: The Sejour Group)

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