(Photo: No Limit Forever Records)
After conquering the rap game in the 1990s as mastermind of No Limit Records, Master P played the back for most of the previous decade. In 2012, he remerged with new recruits Fat Trel and Alley Boy and now appears poised to return to relevance as leader of the Louie V Mob. Their New World Order mixtape is a promising collection of trap rap that combines the raw energy of Trel and Alley Boy with the veteran focus of P. But while the final product is high quality street music that will satisfy dope boys from the DMV to the Dirty South, P’s latest venture lacks the creative spirit and cleverness of past No Limit releases.
A-1 beats and impressive features from Gucci Mane and E-40 help make the tape one of the best we’ve heard in 2013, but the lack of original flavor makes it hard to imagine General P leading this mob back to the top of the rap game. Washington, D.C.’s Fat Trel and Atlanta’s Alley Boy sound polished alongside P, who can still turn up lyrically in his own right. And it’s clear from the tape’s opener "Dope Case" that their talents align perfectly, despite their scattered origins. With the capo announcing "The return of the real" over screaming synths and booming drums, all three MCs showcase their diverse styles and parallel energies vibrantly.
"Take A Ride," "Club Poppin'" and "Bang Bang" provide more dope, rounding out a solid first half of the 15-track project. "Last car that I bought had a missing roof/Last hoe I f---d had a missing tooth" spits P on "Club Poppin'," proving he hasn’t lost the clever charm that made him a star 15 years ago. But as the tape begins to wind down, P shows his age while his mob mates prove unready to carry the creative burden on their backs.
"2Pac Tribute" is nothing more than a dreadful rip-off of 'Pac’s classic "Hail Mary" and "Trending Boy" makes P sound out of touch and desperate to prove his relevance in today’s social media culture. Despite their small losses, the Louie V Mob finishes New World Order with enough momentum to warrant excitement for future projects. Hopefully this signals the return of P as a force in mainstream hip hop and the emergence of Trel and Alley Boy as solid MCs for years to come.
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