Kendrick Lamar Aims for Model Equality in "Poetic Justice"

Lamar explains why he wanted "darker toned" girl in music video.

Posted: 03/04/2013 01:00 PM EST
Kendrick Lamar

Kendrick Lamar went against the norm when choosing a model for the lead in the video for his latest track, "Poetic Justice" featuring Drake. Bucking the trend of placing the typical light-skinned female love interest in his music video, Lamar opted to showcase a dark-skinned beauty. Lamar spoke with Miss Info about his last minute decision to cast the lovely Brittany Sky.

"We had another girl for the lead but I had an idea where I just wanted a little bit of a darker tone [girl] in the video. It's almost like a color blind industry where there's only one type of appeal to the camera. It was a girl on set and I said, 'Ask her.'"

Lamar wanted to make it clear that his decision was not about dark skin vs. light skin, also tweeting Miss Info:

"Not Light 'Vs' Dark tho. More about 'BALANCE'..Givn every shade of woman life, not jus what da industry thinks is 'Hott' 4 camera."

"When u put the term light 'Vs' dark continues it as a BATTLE. My point 4 poetic was to spark the idea of making it an EQUAL."

Lamar's effort to display a balance among beauty in the media is a refreshing reversal on male artists' usual lack of respect for the women in their videos. Brittany Sky, the lucky leading lady in the video who was hand-picked by Lamar out of a crowd of extras, also breaks stereotypes. Sky has a master’s degree from St. John’s University and plans on launching an online boutique.

 

Get ready for the BET Experience, featuring BeyoncéSnoop DoggR. Kelly,  Erykah BaduKendrick Lamar and many more. Go here for more details and info on how to buy tickets.

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(Photo: Interscope Records)

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