Rapper splits with longtime label home.
Kid Cudi dropped a pretty big bomb yesterday afternoon: he's no longer on G.O.O.D. Music. The "Girls" rapper checked in to L.A.'s Power 106 radio station Tuesday, making the announcement to on-air personalities Yesi Ortiz and DJ Felli Fell.
Asked about how he's been treated by the label, Cudi casually responded "Everything is cool," only to follow up the praise with news of his departure. "I am announcing that I'm no longer on G.O.O.D. Music."
Knocking down any obligatory talk of a Cudi vs. Kanye West beef, the 30-year-old said that he consulted his boss about wanting to go in a new "direction" — as in working his own label, Wicked Awesome. "He got it because he's trying to start his new path and trying new things as an artist" Cudi explained. "He was just like, 'Man I feel you!'"
Rather than jump head first into the label game, Cudi plans to keep it small and will focus on his artist King Chip (formerly Chip the Ripper). Based on the speech, the Ohio native must've really thought his plan through and has known that the end was near for "at least" six months now. He also spoke with Jay-Z to get his opinion on how to "approach" Kanye so as not to offend his longtime friend. In the end, Yeezy was receptive to the whole thing and Cudi is off to blaze his on trail.
With Hov and Ye to advise him, (hopefully) he can't go wrong.
Cudi's Indicud album drops April 23.
BET.com is your #1 source for Black celebrity news, photos, exclusive videos and all the latest in the world of hip hop and R&B music.
Click here to subscribe to our newsletter.
(Photo: Arnold Turner/WireImage)