Diddy and WWE Team Up to Stop Bullying

The music mogul joins the fight to help stem the growing issue.

Posted: 05/07/2013 10:12 AM EDT
Diddy

It appears showmanship isn't the only thing the WWE and Sean "Diddy" Combs have in common as the two have teamed up to put the smack-down on bullying in a new public service announcement.

The PSA, which originally aired during last night's Monday Night Raw, features Diddy (wearing a shirt with the famous Notorious B.I.G. phrase "Invisible Bully" speaking out against physical, as well as cyber, bullying. The campaign is titled "Be a STAR (#BEASTAR), and it focuses on standing up for yourself, but also helping others that struggle with this growing problem.

"Bullying takes on many shapes and forms. And in this digital age sometimes it just doesn't stop when the days end. No matter the form or the location, it's gotta stop," emphasizes Diddy in the PSA. He also implores, "If it's not you being bullied, help someone who is."

Both the WWE and Diddy released statements, stressing the importance of such an alliance in helping to combat a problem that affects people of every race, gender and culture.

"I'm thrilled to extend my partnership with WWE and align myself with their "Be a STAR" anti-bullying initiative," said Diddy. "Bullying is a very serious issue and needs to stop now."

WWE CEO Vince McMahon added, "WWE is proud to continue its partnership with Sean 'Diddy' Combs and join together to put an end to bullying."

The "Invisible Bully" shirt Diddy wears is a part of his clothing line of the same name, which the music mogul is also utilizing to help encourage young people to treat each other with respect.

 

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(Photo: Courtesy WWE)

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