Music

Rick Ross (16.1 million), Jay (16 million) and 2 Chainz (13.6 million) respectively.  
 
Out of the 50 million social media conversations tracked, interest in the "No New Friends" rhymer was steady over 12 months but spiked after big career developments, like when he and Hov were photographed in the studio together.

His social influence is also being noted by the academia. Tufts University referenced him and his "YOLO" ("You Only Live Once") motto as a topic for its entrance applications. The university, which is known for its unconventional essay questions, compared the 26-year-old's words to the "seize the day" phrase popularized by Latin poet Quintus Horatius Flaccus and the more modern saying "No day but today!" popularized by a Pulitzer Prize-winning composer and playwright.

"The ancient Romans started it when they coined the phrase 'Carpe diem,'" reads the application. "Jonathan Larson proclaimed 'No day but today!' and most recently, Drake explained You Only Live Once (YOLO). Have you ever seized the day? Lived like there was no tomorrow? Or perhaps you plan to shout YOLO while jumping into something in the future. What does #YOLO mean to you?"

Drizzy popularized "YOLO" via his 2011 song "The Motto," which sold more than three million in U.S. sales, reached as high as 20 on Billboard's Hot 100 chart and was nominated for a Grammy Award for Best Rap Song. It appeared on his sophomore album, Take Care.

 

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(Photo: George Pimentel/WireImage)

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