50 Cent's back in beef-mode. This time, the multi-millionaire is facing off with veteran industry exec Steve Stoute, literally.
The two were photographed talking toe-to-toe Friday (Feb. 28), courtside at a Knicks game in Madison Square Gardens, and from the looks of it, it was a heated exchange.
Almost immediately after the flicks got out, the Internets went into a tizzy. Stoute has been making media rounds for his new VH1 series, Tanning of America, and in interviews with both Power 105.1 and Hot 97 in New York, he told the audience that 50 is not as influential in hip hop these days. Apparently, 50 disagrees.
"He hasn’t had a hit in a really long time," Stoute said to Hot 97's Angie Martinez. "He has not made anything musically that's changed anything in a very long time. I feel like he's always gearing up for something that never happens. Hopefully now that he's independent and there's no record company to blame, his aggressive content will get on the air. I don't know."
Stoute, who has been instrumental in leveraging hip hop culture as a money-making business, has worked with Jay, managed Nas, and his new series features Mariah Carey, for example. He said he even had a hand in one of 50's early deals — the G-Unit sneaker with Reebok. "The guy made so much money off of that, and the guy never thanked me," Stoute told The Breakfast Club.
Meanwhile, Fif's "aggressive content" is at least getting out online. To confirm that he wasn't pleased with the interviews, 50 released a video response, reports Complex, using clips from one of Stoute's interviews and the scene from Juice when Bishop catches Q in the elevator and pulls a gun on him. He added a message, "All Jokes Aside You's shouldn't Talk S--t. About anyone! LMAO!!! Steve Stoute."
Beyond the courtside drama and online shenanigans, 50 will get a chance to prove Stoute wrong when he releases his fifth studio album Animal Ambition in June.
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(Photo: AP/Paul J. Bereswill)