Future, Kanye West Criticized over  'I Won' Video Game

Rappers blasted as "sexist" for turning women into digital trophies.

Posted: 05/09/2014 11:34 AM EDT
Future, Kanye West

Future and Kanye West are racking up criticism over their new video game for the song "I Won."

The track, which is the sixth single off Future's Honest album, is centered on "uplifting" women, he said in an interview, but the accompanying video game might be a different story.

Future and West are depicted in the game, sitting in beach chairs while bikini-clad digital women walk by. The object is to throw chains at the women in order to score points. If a chain hits a woman, she becomes a trophy. Players get more points for throwing chains at the women farthest from the rappers. 

"Click the left mouse button to toss a chain on your trophy," the instructions prompt.

To be fair, the game somewhat interprets the song's lyrics, "I just won me a trophy." Still, everyone isn't on board with the interactive experience. The press has called the game "horrifyingly sexist," "terrible" and "an 8-bit version of objectification," among other negative reviews. 

Future hasn't responded to the criticism just yet, but he basically opened the door for it. Wednesday (May 7) the "Honest" rapper tweeted, "What u think about my new video game? Yeah or No #iWon."

The Freebandz front man previously delved into the gaming industry for "Move That Doh," another track off the Honest LP. The rules of that game require players to act as drug dealers and "collect at least $10,000" in order to be awarded "with a shipment of bricks."   

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