In 2005, a young R&B singer with cornrows emerged from the small town of Petersburg, Virginia, and stole the hearts of music lovers everywhere with the release of the honest and ambitious Just Gotta Make It. Now, almost 10 years later, that same crooner, Trey Songz has grown into a confident man and an experienced vocalist with a clear vision of where he wants his future to take him. With Trigga due out tomorrow (July 1), the crooner gave BET.com some insight into the album’s sound and what it's been like kicking the release off during the BET Experience.
"I feel like this album is actually the best released –– the best strategized, best marketing, the most authentic musically, you know, and true to a different side of myself that everybody may not know," Trey said. "I feel great, I have the excitement that I had around my first one, but it's more exciting because I'm established and I know the ropes a little bit... yeah, it’s a great feeling."
A deluxe version of Trigga will be released with Target to give a little something extra to satisfy the true music lovers who are Trey’s biggest fans.
"It just lets them know there's a never-ending thought process as far as they're concerned, as far as giving them more. From allowing them to hear the music early on MTV to having the Angel network release songs before I release them to the rest of the world," he explained.
And besides business, Trey Songz' collaboration with Target is really about keeping his fans first.
"The relationship I have with Target is a relationship I've had for a while. We've done Target Deluxe versions before, but this version, at this point in my career, having these three extra songs to this amazing project, it's just giving my partner something to hold on to and giving my fans something that they can trust as far as me going the extra mile for them."
Part of the singer's growth has also been seen through the visual direction of this album, including his music videos, so don't be surprised if the singer follows in the footsteps of Beyoncé when it comes to creating a visual album in the future.
"I would definitely consider doing something like that," he said. "I think that's something that needs to be planned far ahead. Like, I didn't know 'Foreign' and 'SmartPhones' would tie together, but I thought it was good when I wrote the treatment. I knew which songs I wanted for Target, which songs I wanted as singles. As far as a visual album, I think I'd definitely do that, and I’d want it to be cohesive the whole way through though. Like 'Trapped in the Closet' was so genius, Beyoncé was genius."
The new album features Justin Bieber, Juicy J, Nicki Minaj, Ty Dolla $ign and rising R&B star Mila J, who can be heard on the track "Disrespectful."
"You know with her record and the tone from what her artistry is, she represents that girl that's just giving you what it is with her. 'Smoke, Drink, Break-Up,' like that really caught my attention," Trey said of the track. "I feel that Mila just matched the tone to be able to say that and really pull it off."
"It’s an amazing feeling man. I haven't been to the BET Awards in a while. And you know, to be performing again, you know with my album coming out, the synergy of everything is amazing and for the performance to be what it is… it means a lot to R&B culture. It means a lot to the people who pay attention to what's going on in this tabloid and that tabloid. I think it's saying a lot that the three of us are performing together and it's just artists working together, and BET working to support artists working together. It’s beautiful."
Check the video to experience their perfomance again!
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(Photo: Kevin Winter/Getty Images for BET)