Update: Jay Z Launches TIDAL With a Team of Powerful Co-Owners

Update: Jay Z Launches TIDAL With a Team of Powerful Co-Owners

Beyoncé, Kanye West, Rihanna and more partner with Hov to introduce the music streaming service.

Published March 30, 2015

UPDATE: Jay Z formally unveiled TIDAL, a music streaming experience as part of his deal with Swedish tech company Aspiro. The announcement? TIDAL's owners.

The music industry gathered in New York City's Skylight at Moynihan Station, where D'Usse was poured and listening stations introduced an Evolution of Sound exhibit.

Then, at 5 p.m. EST sharp, the owners of TIDAL were revealed, including Jay Z, Beyoncé, Alicia Keys, Nicki Minaj, Rihanna, Madonna, J. Cole, Usher, Deadmau5, Arcade Fire, Calvin Harris, Chris Martin, Kanye West, and Jason Aldean. Keys played the spokesperson, describing the TIDAL experience as "a place for connection between artists and fans, where we will deliver exclusive experiences that will be found nowhere else."

The announced owners then individually stepped to a podium to sign off on their co-ownership.

_______________________________________________________________________________________________

PREVIOUS:

Last week BET.com reported that Jay Z finalized his $56 million dollar purchase deal with Swedish tech company Aspiro, along with their streaming music service TIDAL.

Today, the artist and mogul will host a private event in New York City with the formal arrival of TIDAL to the U.S. and delivering a "special announcement" today over Live Stream at 5 p.m. EST.

                   | CLICK HERE TO SEE A RUNDOWN OF JAY Z’S POWER MOVES |

Members of the Roc Nation team along with artists like Rihanna and Beyoncé have changed their Instagram avatars to a blank teal picture with the hashtag #TIDALforALL in support of the wave. Other friends of the Roc, like Taylor Swift, have made their music available, a giant play in TIDAL's growing competition with Spotify. It is also rumored that Kanye West will make his album available exclusively to TIDAL for a limited time following release.

A Live Stream of the TIDAL event is located below. Tune in at 5 p.m. EST to watch the event in real time.

BET.com is your No. 1 source for Black celebrity news, photos, exclusive videos and all the latest in the world of hip hop and R&B music.

Click here to subscribe to our newsletter.

(Photo: Larry Busacca/Getty Images for NARAS)

Written by Kathy Iandoli

COMMENTS

Latest in news