Pandora... Spotify... Tidal, and now Apple Music. Today, the technology juggernaut announced its official addition into the competitive market of music streaming with its own service. Backed by the likes of Dr. Dre and Jimmy Iovine, Apple Music merges into the already popular iTunes interface, making it a one-stop-shop for Apple users.
Introduced by Iovine at the Worldwide Developers Conference (WWDC) in California, Apple Music is said to be a place where fans can interact with their favorite artists like never before. In addition to the traditional 24/7 streaming experience, users will also benefit from other features including Beats One Radio — which features several media personalities like Ebro Darden and Zane Lowe — and the "Connect" feature, where artists can personally share videos, photos and music exclusives with fans, directly.
If that wasn't enough to convince folks to go the Apple route for their music-streaming needs, Iovine introduced Drake, who took the stage to talk about his come-up in the intdustry and to give a special announcement. After detailing how much easier it is for him to connect with fans now as opposed to his debut six years ago, Drizzy hinted that he plans on releasing his new project using the new service.
Taking things a bit further, the Canadian rapper even took a few subtle jabs at Apple Music's competitors — Spotify, Tidal — by stressing on the simplicity of Apple's approach. "Focus on your body of work," he said. "Instead of having to post your stuff on these different and sometimes confusing places, it's all in one place: Connect."
Apple Music will officially launch to the general public on June 30 and will offer users a free three-month subscription upon signing up. A monthly cost of $9.99 will follow after the free trial period ends. While this price point is within the same wheelhouse as all of the other services currently available, Apple is stepping outside the box by offering families a special option to sign up six members for a total monthly fee of $14.99. The service will be available across all iOS devices, Macs and PCs, and will be launched on Apple TV and Adroid in the fall.
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