Beauty Behind the Madness drops on Aug. 28.
The Weeknd has all the juice he needs to become one of the biggest pop stars this year once his album, Beauty behind the Madness, drops.
After burning up the Billboard charts with “Can’t Feel My Face,” “Earned It” and “The Hills,” he’s gone ahead and released another video exclusively on Apple Music for his latest single.
In the video, The Weeknd is trying hard to capture the attention of bar patrons, who really couldn’t care less about his performance. So instead of feeling down, Abel Tesfaye keeps soldiering even after people give him eye-rolls and throws drinks at him. It isn’t until some throws a lighter that catches him on fire that people start to get into it. Pretty crazy, right?
When you watch the video, you can also notice that the Weeknd is kind of paying homage to Michael Jackson. From the vocals to the dance moves, you can’t help but see him channeling the King of Pop.
Watch it below.
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(Photo: XO/Republic Records)